In today's hyper-competitive environment, it is a challenge to rise above the noise; leading marketers to push for louder and louder marketing campaigns. Hence it is just as important to ensure that your efforts are finely targeted and focused to achieve a positive and sustainable ROI. Otherwise, a lot of effort end up as a never-ending series of discounts and deals to grab attention which almost never end well.
Daptiv helped us to develop and execute our digital marketing plan for a new business segment, end-to-end—from plan creation, persona definition, campaign development targeting new audiences, to consideration of tools to deliver our campaigns. In essence, it is about tuning our marketing efforts into a tightly focused process.